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Welcome to Sarah Whitehead's Inner Circle

The UK’s first and only online CPD platform bringing together and supporting trainers, behaviourists and canine professionals to be the very best they can be.
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The one biggest challenge facing every trainer and behaviourist is…

…staying up-to-date in your behavioural and training knowledge without having to spend a fortune or taking days out of your already busy schedule to attend more courses. (Plus, of course, the confidence-building that goes with the reassurance that you are getting it right!)

Well, great news; you’re a step away from joining Sarah and her community of like-minded trainers, behaviourists and aspiring canine professionals by uncovering inspirational knowledge and insight on dog behaviour and training – every month.

As a member you get unlimited access to “The Vault”, an online library of all-things dog, so that when you want to dive into a new topic, look up an issue you may not have come across before or just escape for a while, it’s there for you – no matter what level you are at.

If you have an unquenchable thirst to discover more, progress further and be ahead of the curve, Sarah Whitehead’s Inner Circle is perfect for you.

Dive into a monthly mix of:

Q&A Sessions

Research Discoveries

Videos & Webinars

Audio Seminars

Discussion Articles

Owner Guides

Why our members love being in the Inner Circle:

I listen to the audio guides in the car and read the research articles on the train. I know it's funny but I'll often watch one of Sarah's latest webinars whilst everyone else is watching Netflix!
Sue B
I am a huge ambassador of Sarah's programmes; her knowledge and experience is incomparable to others in our industry. Being an experienced trainer myself, I have learned more than I could have possibly imagined from attending Sarah’s workshops, courses and webinars.

When I found out about Inner Circle, I immediately jumped on it; all this expertise on dog behaviour and communication delivered on a monthly basis? It was a no-brainer for me.
Stella Bagshaw
I love the Inner Circle. Sarah’s tips, videos and general attitude to training and behaviour are unbelievably refreshing and smart. I always click on Sarah’s emails as they get into my inbox, however busy I am at the time.

We cannot afford to miss out on any knowledge Sarah is ready to share with us. The concept is fantastic and I’m so excited to see where it leads us.
Oliver Juste
Often when you attend the course you get what the instructor wants to deliver. With Inner Circle, I can find what I need, when I need it.
Jo B
I was really excited when Sarah mentioned the possibility of the Inner Circle at her Separation Anxiety course (also a brilliant course, and excellent cake!).

The vault is full of interesting articles and really useful practical information, like work sheets and handouts for clients. The vault is already full of great stuff and every month I've found that the 3 extras that are added are really useful, and I'm looking forward to next month already!
Jennifer Flavell
There's no heavy time commitment - I like that I can dip in and out
Stacey K
Sarah's owner guides and handouts have saved me mind-numbing hours of creating my own! Thank you!
James D
I have spent many years building my behavioural and training business and I find Sarah’s ideas, theories and practical suggestions an essential part of my ongoing professional development.

The Inner Circle is just what I need; a chance to keep ahead of the game, get inspiration and new thoughts on so many aspects of training and behaviour – and all from the comfort of my own computer! I can’t wait for next month!
Kiri Downes
Sarah often shares her own recommended reading or discusses how theories work - or don't! - in practice. I think this is really generous and saves me a lot of time.
Anne P
Sarah often treads where others don't, she challenges 'accepted' norms, and her 'myth-busting' style is both enlightening and entertaining.
Sian J
As a Veterinary Nurse (as well as a behaviour specialist and positive reinforcement trainer) I am delighted to be a member of Sarah Whitehead's Inner Circle.

The continuous stream of discoveries and educational material delivered in both video and written format is invaluable to me, as it’ll aid my constant pursuit of acquiring fresh, up to date knowledge that I can then transfer on to my patients and behavioural clients.
Sharon Skinner
I’m very excited about being part of the inner circle. With the continuous stream of educational material, fresh up to date knowledge.

I particularly love the videos to watch all in the comfort of my own home. Can’t wait for the next instalment.
Susan Candlish
I am loving it! The range is fantastic from those who want a really scientific read to those who are interested on a pet level.

I can't wait for the next release. Since attending the seminar in Newcastle I have learnt so much and my list of new things to research is growing all the time. Thank you Sarah 🙂
Lucy ParkinBa(Hons) ADTB
I have enjoyed the Inner Circle so far. It's been great being able to just dip into the articles in the vault when I have a cup of tea on my lap.

I also have used it when I have a particular 'bee in my bonnet' about an aspect of training and behaviour that I want to investigate further...
Michelle Purnell
It is wonderful to feel part of a community (do cat people say that, ever?) where we all share common education, knowledge, ideas and ethics
Chantal Hughes
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What's included in your monthly membership?

Each month you'll be treated to:

  • A wealth of advice, guidance and forms that Sarah uses exclusively in her own behaviour and training practices
  • Webinars, videos, audio seminars and written materials from Sarah
  • Unlimited access to “The Vault” – the most relevant collection of canine behaviour, communication and training research material gathered in one place
  • Priority invitations to exclusive courses, programmes and special events
  • A community of like-minded trainers, behaviourists and aspiring canine professionals, with a shared passion to be the best they can for the dogs they help.
  • Plus…  occasional surprise gifts (because we like random reinforcement!)
Enrol now

Why Inner Circle is right for you (and a bit about Sarah)

The Inner Circle has been specially created for you if you have an invested interest in acquiring informative, interesting and up-to-the-minute educational material on all things dog – on an ongoing, monthly basis.

If you’re a keen training practitioner; are looking to create a business around training; or just want to improve upon your own expertise, then Sarah’s Inner Circle is by far the best place for you to make discoveries and expand your knowledge for the benefit of both yourself and the dogs you’re helping.

Only someone who lives, breathes, understands and has built multiple successful businesses around dogs can be best qualified to guide you, month-by-month on the best practices for true dog and owner development. And if you’ve ever thought, if only there was a place where I can access up-to-date information on the best practices and continuous development…

…then you’re in the right place, as Sarah Whitehead has created just that.

With over 27 years’ experience, Sarah is an internationally respected authority on canine training and behaviour, bestselling author with over 25 published books, and a pioneer in the field of canine body language and facial expression.

Sarah is a CCAB (Certified Clinical Animal Behaviourist), full member of the APBC (Association of Pet Behaviour Counsellors) and member of the APDT (Association of Pet Dog Trainers), ABTC accredited, and recognised as one the UK’s most respected behaviourists in her field.

There’s so much to be discovered by joining Sarah as an Inner Circle member – so much to learn and put into practice.

So, if you are:

  • Just starting out and want to learn quickly
  • Have experience, but you need more confidence to practically apply all that you know
  • A seasoned professional – but you value new ways of thinking that you just don’t get elsewhere


…then Sarah Whitehead’s Inner Circle is the perfect place for you.

Step inside the Inner Circle now...

Get Started

Frequently Asked Questions

What is 'The Vault'? - What does it look like and how do I access it?

Whatever stage you’re at in your journey, or however you learn best, the Vault contains a vast array of information on behaviour and training in easy-to-digest sections.

The information is presented in a variety of ways, from video guides dissecting varying aspects of canine behaviour and body language to audio recordings of Q & A sessions with Sarah addressing complex behaviour questions.

There is also an ever-growing catalogue of practitioner resources including helpful client guides and checklists so that you can download and use these in your work with your own clients, rescue centre or vet practice. In addition, you’ll also find a bank of interesting and current research articles ranging from learning theory to life stages and rehoming.

The Vault is the most relevant collection of canine behaviour, communication and training research material gathered in one place online.

Where is The Vault?

The Vault is hosted online. Once you have joined the Inner Circle community you can access the Vault any time, any place and any where…provided that is, that you have an internet connection!

Simply visit Inner Circle website, click the top right orange button and then log in with your username and password.

Then delve in…

What's added and how often?

Each month at least three new helpful pieces are added to the ever-growing Vault – and you receive an email to let you know when new material is added.

To help you navigate your way around this ‘Aladdin’s cave’ of knowledge we’ve categorised the information into six parts:

  • Canine Body Language
  • Behaviour and Behaviour Problems
  • Practitioner Resources
  • Life Stages and Rehoming
  • The Other End of the Lead
  • Training and Learning Theory


All you need to do is simply join the Inner Circle community today!

CPD - what's this?

CPD, stands for Continued Professional Development. Sarah Whitehead’s Inner Circle is the UK’s only online mentoring and platform for continued professional development specially designed and built for trainers, behaviourists and canine professionals to develop and expand their knowledge, expertise and aid practical application.

How do I pay?

Inner Circle is a monthly subscription and payment is taken every 30 days by direct debit from your bank account.

When you sign up to join Inner Circle you will be asked to submit your contact information and payment details. You will only have to submit this once.

This information is kept secure and is NEVER shared.

We accept Visa, Mastercard and Maestro. Please make sure your billing address matches the address your bank holds, or we won’t be able to verify your card.

If you at any point need to change your card details, you can do so here.

You will only have access to the Vault, training and benefits of Inner Circle for as long as you are a member.

What other benefits come with being a valued Inner Circle member?

As an Inner Circle member you’ll receive discounts on many of Sarah’s other courses and programmes, exclusive invitations to Q & A sessions with Sarah and much more…plus additional surprise gifts over the year!

We can’t say anymore than that…we’ve been sworn to secrecy!

How do I contact you?

You can contact a member of the Inner Circle team by emailing: team@sarahwhitehead.com or call the team on: 01753 856780

Can I change my login details?

If at any time you’d like to change your Inner Circle password simply click here.

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