Inner Circle - Inner Circle -

The one biggest challenge facing every trainer and behaviourist is…

...staying up-to-date in your behavioural and training knowledge without having to spend a fortune or taking days out of your already busy schedule to attend more courses!

(Plus, of course, the confidence-building that goes with the reassurance that you are getting it right!)

Well, great news; you're a step away from joining Sarah and her community of like-minded trainers, behaviourists and aspiring canine professionals by uncovering more knowledge and insight on dog behaviour than ever before.

Through a monthly mix of videos sessions, audio seminars, client hand-outs and guides, research discoveries and unlimited access to "The Vault", an online library of all-things dog, this is THE place for switched on trainers and behaviourists.

Theory's great, but we're also about practical application – from body language to helping with aggression, it's behavioural knowledge that will make a difference.

What Our Members Say

What's included in your monthly subscription

Each month you’ll be treated to:
  • A wealth of advice, guidance and forms that Sarah uses exclusively in her own behaviour and training practices
  • Webinars, video and audio seminars and written materials from Sarah
  • Unlimited access to The Vault – the most relevant collection of canine behaviour, communication and training research material gathered in one place
  • Priority invitations to exclusive courses, programmes and special events
  • 3 surprise gifts a year (because we like random reinforcement!)
  • A community of like-minded trainers, behaviourists and aspiring canine professionals, with a shared passion to be the best they can for the dogs they help.
All the above for £35 per month (inc. VAT).

Join the community here...

Why Inner Circle is right for you (and a bit about Sarah)

The Inner Circle has been specially created for you if you have an invested interest in acquiring informative, interesting and up-to-the-minute educational material on all things dog - on an ongoing, monthly basis.

If you're a keen training practitioner; are looking to create a business around training; or just want to improve upon your own expertise, then Sarah's Inner Circle is by far the best place for you to make discoveries and expand your knowledge for the benefit of both yourself and the dogs you're helping.

Only someone who lives, breathes, understands and has built multiple successful businesses around dogs can be best qualified to guide you, month-by-month on the best practices for true dog and owner development. And if you've ever thought, if only there was a place where I can access up-to-date information on the best practices and continuous development...

...then you're in the right place, as Sarah Whitehead has created just that.

With over 27 years' experience, Sarah is a CCAB (Certified Clinical Animal Behaviourist), full member of the APBC (Association of Pet Behaviour Counsellors) and member of the APDT (Association of Pet Dog Trainers), ABTC accredited, and recognised as one the UK's most respected behaviourists in her field. There's so much to be discovered by joining Sarah as an Inner Circle member - so much to learn and put into practice.

So, if you are:

  • Just starting out and want to learn quickly
  • Have experience, but you need more confidence to practically apply all that you know
  • A seasoned professional - but you value new ways of thinking that you just don’t get elsewhere

...then Sarah Whitehead's Inner Circle is the perfect place for you .

We very much look forward to you joining our friendly community.

Become part of the community:


Whatever stage you’re at in your journey, or however you learn best, the Vault contains a vast array of information on behaviour and training in easy-to-digest sections.

The information is presented in a variety of ways, from video guides dissecting varying aspects of canine behaviour and body language to audio recordings of Q & A sessions with Sarah addressing complex behaviour questions.

There is also an ever-growing catalogue of practitioner resources including helpful client guides and checklists so that you can download and use these in your work with your own clients, rescue centre or vet practice. In addition, you’ll also find a bank of interesting and current research articles ranging from learning theory to life stages and rehoming.

The Vault is the most relevant collection of canine behaviour, communication and training research material gathered in one place online.

The Vault is hosted online. Once you have joined the Inner Circle community you can access the Vault any time, any place and any where…provided that is, that you have an internet connection!

Simply visit Inner Circle website, click the top right orange button and then log in with your username and password.

Then delve in…

Each month at least three new helpful pieces are added to the ever-growing Vault – and you receive an email to let you know when new material is added.

To help you navigate your way around this ‘Aladdin’s cave’ of knowledge we’ve categorised the information into six parts:

  • Canine Body Language
  • Behaviour and Behaviour Problems
  • Practitioner Resources
  • Life Stages and Rehoming
  • The Other End of the Lead
  • Training and Learning Theory
All you need to do is simply join the Inner Circle community today!

CPD, stands for Continued Professional Development. Sarah Whitehead’s Inner Circle is the UK’s only online mentoring and platform for continued professional development specially designed and built for trainers, behaviourists and canine professionals to develop and expand their knowledge, expertise and aid practical application.

Inner Circle is a monthly subscription and payment is taken every 30 days by direct debit from your bank account - much like a gym membership or phone contract.

When you sign up to join Inner Circle you will be asked to submit your contact information and payment details. You will only have to submit this once.

This information is kept secure and is NEVER shared.

We accept Visa, Mastercard and Maestro. Please make sure your billing address matches the address your bank holds, or we won't be able to verify your card.

If you at any point need to change your card details, you can do so here.

You will only have access to the Vault, training and benefits of Inner Circle for as long as you are a member.

As an Inner Circle subscriber you’ll receive discounts on many of Sarah’s other courses and programmes, exclusive invitations to Q & A sessions with Sarah and much more…plus four surprise gifts per year!

We can’t say anymore than that…we’ve been sworn to secrecy!

You can contact a member of the Inner Circle team by emailing: or call the team on: 01753 856780

If at any time you’d like to change your Inner Circle password simply click here.